Marketing Manager

Job Description 

Introduction

Our client is looking for a seasoned Marketing Manager to join our team. They function in the IT Solution Space.

Minimum Requirements

Qualifications & Experience

  • A tertiary degree in Marketing or related field
  • At least 8+ years’ experience in marketing in a solution selling environment
  • At least 5+ years’ experience in a senior management position
  • Exceptional relationship management skills with in-depth knowledge of marketing strategies, channels, and branding

Overall Purpose of Role

The Marketing Manager will have oversight and control of the Branding, Marketing, Advertising, PR & Communications function within the organisation and will be responsible for formulating, directing and coordinating all relevant activities.

Main Responsibilities

  • Ownership of the Branding, Marketing, Advertising, PR & Communications function
  • Manage the Design- and Marketing team for operations, products and marketing support
  • Liaise and coordinate with the Client Consultant and Sales Enablement teams
  • Assist in developing the marketing strategy in line with company objectives
  • Overall responsibility for brand management and corporate identity
  • Manage the promotion and positioning of the brand, products and solutions
  • Prepare and manage marketing plans and budgets
  • Research and propose innovative ideas and initiatives that will enhance brand awareness and deliver optimal exposure
  • Oversee and manage all marketing material and sales collateral in line with marketing plans
  • Raise brand awareness through the creation of marketing campaigns; own their implementation from ideation to execution. This includes:
    • Website management
    • Social Media management
  • Content management including CRM, Newsletters & Marketing Campaigns, all sales literature and related customer-facing content
    • Internal Marketing: Internal campaigns and communication
    • Industry specific marketing: Events & Communication
    • PR and corporate communications
  • Manage the design team for operations, products and marketing support
  • Measure and report on performance of marketing campaigns
  • Negotiating and liaising with third-party marketing agencies
  • Overseeing the company’s attendance at events
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives by acting as liaison between different line functions in the company

Other Characteristics

The ideal candidate will:

  • be an excellent negotiator, confident, and professional and highly influential and driven
  • be positive, enthusiastic and resilient
  • have excellent communication and interpersonal skills
  • have effective time management and organisational abilities
  • have a keen grasp of industry issues and flexibility and adaptability to rapid environmental changes